the Community for B2B Negotiators
Ken Trent
Founder
Academy of Business Negotiations
I can help you add thousands in profits
I help negotiators just like you to negotiate massive profit growth by helping them learn the frameworks, strategies, and tactics that I've been using to add hundreds of millions of dollars in profits over the last decade.
And I can help you too.
What Do I Get WITH MY MEMBERSHIP IN THE INSIDERS CLUB?
Exclusive Members-Only Content
Ken Trent personally sends out a weekly newsletter directly to your email inbox (also logged in the Insiders Club). Daily tips, live events, discussion, Q&A, and more, all directly with Ken and other community members.
The Complete ABN Digital Library
9 eBooks published by the Academy of Business Negotiations. Each book covers a different topic, starting with foundational strategic negotiations principles in the 5 Laws of B2B Negotiations, all the way to tactical trench-work in the 10 Supplier Tactics (And How To Counter Them) books. Normally $12.99 each.
The 5 Laws of B2B Negotiations
The Negotiators Prep Kit
The P&L Cheat Sheet For Negotiators
Power vs Leverage
10 Supplier Tactics (And How To Counter Them)
The Daily Negotiation Playbook
Your First $1M Negotiation
How To DOUBLE Your Profits Without Negotiating Price
STOP Negotiating Against Yourself
Community Chat
Discuss what's happening in your specific industry with other members in dedicated chat channels.
Stay ahead of emerging trends and discuss what you're seeing with other professionals in your field.
AI Deal Analysis
Get free credits each month for the ABN Deal Analyzer, the AI tool built on Ken's $3B in negotiations experience.
Provide your deal context and let the tool run deep counterpart intelligence, market and industry research, and then get multiple strategies and tactics to help you craft a successful deal.
Chat With Ken's Digital Mind
Coach Ken is Ken Trent's AI brain, trained on the Complete B2B Mastery Course and constantly updated with the latest principles, strategies, and tactics shared by Ken every day. If you're also using the Deal Analyzer tool, you can link an analysis report to the chat for added context.
This is not just another AI tool. It's what you get when you train AI on $3B worth of experience on real commercial negotiations.
Ken is a phenomenal negotiations coach and mentor. When I was facing a challenging vendor situation [with American Furniture Classics], he didn't just tell me what to do. He actually sat down with me, analyzed the data to find the optimal pricing strategy, and led a masterclass on the vendor call. He showed me how to use data-backed examples to build trust, demonstrating to the vendor how a mutually beneficial pricing structure would actually increase their total profit. This turned a struggling account into one of our most profitable partnerships. Beyond that specific win, his mentorship in strategic negotiation and executive communication has been absolutely invaluable to my career.
I had the chance to work closely with Ken on rebuilding how our organization approached supplier negotiations, which is some of the most impactful work I've been part of in my career. Ken developed the strategic framework: analytical tooling to surface supplier program gaps, paired with a joint business plan approach that turned negotiations from zero-sum into mutually beneficial [outcomes]. I executed alongside him, turning that strategy into specific recommendations and running the supplier conversations. The results: 8-figure CM$ gains in year one, and the framework is still the foundation for how a $1B+ retail org negotiates with suppliers five years later. Ken thinks several moves ahead strategically while building things practical enough to execute day-to-day which is a rare mix of analytical rigor and relationship instincts. Half a decade of staying power speaks for itself.
Turned a $4M opening buy into a $30M first year. The Hero SKU alone was a $15M first year SKU, netting more than $3M in first year profits ($6M in profits across the entire account). Additional details on this buy included payment terms for 1/3rd of the opening buy at 180 days, 1/3rd at 270 days, and 1/3rd at 365 days, plus $200k of sell-through funding for lower-velocity SKUs.
Landed two subscription boxes (Marvel & Star Wars) that became an incremental $25M on top of a $40M business of high-velocity, low value SKUs ($11 collectible bobbleheads). This included "stealing" the Star Wars box that was allocated to a competitor, for $12M incremental growth (30% increase).
Grew a 7-figure home fitness equipment business by 700% over 2 years by securing high-demand, scarce inventory that was allocated to Amazon, Walmart, Target, Dick's, and other major retailers. Established a position as a key retailer and primary outlet for key inventory that Bowflex relied on as growth signals for their business.
120% YoY growth after driving 19% cost reductions to allow for more competitive retail pricing. Original projects forecasted only $35k in year 1 sales. Actual year 1 sales were $500k, with year 2 sales exceeding $1.1M (120% YoY).
Secured $350k MDF to grow $30M business by 65% YoY on high-velocity, low-price SKUs, causing account rep to secure additional funding the following year to replicate the growth.
284% YoY growth by securing niche product line in outdoor storage containers, driving business from ~$1.3M annually to >$5M annually after identifying and pitching alignment between businesses that led to 3x growth in the relationship.
Community Membership Details
More profit dollars. Less friction. Love what you do.
The ABN Insiders Club is a community built around better negotiations. The Academy was founded by Ken Trent, who has negotiated hundreds of 7+ figure deals that collectively have made up more than $3B in total dollars negotiated.
The community is intended for negotiators of ALL levels. Whether you're just getting started in sales, or you're a competent M&A expert, you'll find a home here. While the community, the exclusive content, and the digital resources were founded on Ken's deep negotiating experience, we welcome all members to contribute and learn from each other. Your questions and shared experience make the community what it is.
In addition to the ongoing content and community discussion, you'll find valuable negotiation resources included in your membership for free. The ABN Digital Library - 9 eBooks written by Ken about critical areas of negotiation - is available free to all members from day 1. Additionally, members get access to AI resources to analyze their deals or chat with Ken's digital mind about general negotiation topics, hypotheticals, or in-the-works deals at no extra charge.
Whether you're early in your negotiating career or a 'combat veteran' of the trenches of negotiations, we welcome you and look forward to having you with us!
🏆 Trust-First Guarantee 🏆
Look, I'm not in the business of hustling people. A huge part of my negotiations success was from cultivating trust with my counterparts. I am so confident that you'll 10x your investment within 90 days of purchasing these products that I have no problem offering a complete, absolute, iron-clad, rock-solid, 100% money back guarantee. If you're not satisfied with the value that you got for any reason, just reach out to [email protected] and I'll make it right.
- Ken Trent, Founder, Academy of Business Negotiations
FAQs
Who is this for?
This is for anyone who conducts B2B negotiations, at any level of expertise. Retail Buyers, Merchandisers, Supply Chain teams, Sales teams, Owners, Operators, Executives, and absolutely anyone who negotiates with any frequency or just wants to sharpen their negotiation skills. Even if you only negotiate one deal a year, the principles you learn here can be enough to put thousands of dollars in your pocket and pay for a lifetime of membership here.
Will this work for me?
In Ken's corporate career, he directly managed more than 200 negotiators, and trained many, many more, teaching them the same principles contained in these tools and community. While everyone is different and every business has unique challenges, the principles contained in Ken's system are widely applicable and can be used virtually anywhere.
What if I'm still not sure...?
The upside here is massive for a relatively low cost. You get a free trial, and there's no contract, so you can cancel any time. It's a phenomenal value for the price. Seriously, the ROI here is so big we don't even know how to quantify it. But to put your mind at ease, we don't sell your information to anyone, anywhere, so worst-case scenario you get some other high-value emails from us, or maybe a text message or two, which is honestly a small price to pay if you can grow your business by 50% YoY. Right??
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