Become a Better Negotiator Every Month
Join the ABN Insider’s Club and get weekly negotiation insights, monthly live training and Q&A with Ken, 5 Deal Analyzer credits every month, and access to a community built around better business deals.
Join today and get the Complete ABN Digital Library plus 2 additional ABN Deal Analyzer credits for FREE!
That's a $140 value for just $14.99!
Cancel anytime. Built for business owners, operators, sales leaders, buyers, and anyone responsible for making better deals.
Stop Leaving Margin on the Table
Negotiation is a skill you keep sharpening
The ABN Insider’s Club helps you stay sharp and ready for every important conversation, contract, renewal, vendor discussion, customer deal, compensation conversation, or partnership opportunity.
For $14.99/month, you get practical tools, live discussion, deal feedback, and ongoing access to the ABN framework.
What You Get Inside...
Weekly ABN Insider Newsletter
Practical negotiation lessons, examples, deal breakdowns, tactics, and frameworks you can actually use in business.
5 Free ABN Deal Analyzer Credits Every Month
Run real deals through the ABN Deal Analyzer and get structured feedback on leverage, risks, deal strategy, likely counterpart motivations, and recommended next moves.
Monthly Live Event with Ken
Each month includes a focused negotiation topic, live discussion, and Q&A with Ken. Bring your questions, scenarios, and deal challenges.
Private Forum and Discussion Boards
Talk with other business-minded negotiators, ask for feedback, share deal situations, and learn from the way others are thinking through their negotiations.
A Community Built Around Better Deals
This is not generic business content.
It is a focused community for people who want to improve deal outcomes, build leverage, protect margin, and negotiate with more confidence.
You're Bleeding Margin by Negotiating Alone
So many negotiators are missing out on massive opportunities for growth simply because they don't collaborate with people in their corner.
They react to the other side’s terms.
They accept the first “reasonable” offer.
They focus on price when the real opportunity is structure, timing, risk, terms, information, or value.
The Insider’s Club gives you a place to sharpen your thinking before you make the move.
Because one better question, one better counter, or one better concession structure is how you 10x your business.
And that's what the Insider's Club can help with.
Use the Deal Analyzer Before Every Deal
Every month, your membership includes 5 ABN Deal Analyzer credits.
Use them to evaluate:
Vendor negotiations
Customer proposals
Contract renewals
Partnership deals
Pricing conversations
Compensation discussions
Buying or selling scenarios
Any business deal where the outcome matters
It's the tool that helps you think through the deal like an experienced negotiator instead of going in cold.
Join Others With Deep Negotiation Insights
Most business communities talk about growth, marketing, sales, or leadership.
Very few are built around negotiation.
The ABN Insider’s Club is for people who understand that better deals create better businesses.
Inside, you can ask questions, share scenarios, get feedback, discuss tactics, and learn how other operators think through real negotiation problems.
Learn Directly From Ken Trent
Ken has negotiated more than $3B in business deals and generated more than $100M in profit across Amazon, eCommerce, retail, vendor partnerships, and executive-level agreements.
Inside the ABN Insider’s Club, Ken hosts a monthly live discussion covering real negotiation topics, practical frameworks, and Q&A from members.
This is your chance to keep learning directly from someone who has actually sat across the table in high-stakes business negotiations.
Join the ABN Insider’s Club
For $14.99/month, you get:
Weekly ABN Insider Newsletter
5 ABN Deal Analyzer credits every month
Monthly live topic + Q&A with Ken
Private discussion boards
Deal feedback from Ken and the Community
A practical environment for honing razor sharp negotiation skills
One better deal can pay for years of membership!
Who is this for?
Business owners, sales leaders, buyers, account managers, operators, consultants, entrepreneurs, and anyone who negotiates business deals.
Do I need to be a skilled negotiator already?
No. The Insider’s Club is built to help you improve wherever you are now. It is for ALL negotiators of ALL skills.
What is the ABN Deal Analyzer
An AI tool built on the Academy of Business Negotiations Complete B2B Mastery Course framework. It's the same framework Ken has used across $3B+ in negotiations to drive $100M+ in profits.
What are Deal Analyzer credits?
Credits let you run deal scenarios through the ABN Deal Analyzer so you can get structured negotiation feedback and strategy suggestions.
What happens during the monthly live event?
Ken will lead a discussion around a specific negotiation topic, then open it up for Q&A, member discussion, and general group think.
Can I cancel anytime?
Yes. Membership is month-to-month.
Negotiate With Better Information, Better Strategy, and Better Support
You do not need to figure every deal out alone.
Join the ABN Insider’s Club and build the skill, confidence, and community to make better business deals.
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