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You're Leaving SO MUCH MONEY on the Table
It doesn't have to be that way.
Get practical negotiation breakdowns every week, built from real commercial experience across retail, CPG, ecommerce, and B2B dealmaking.
The ABN Insiders Club
Weekly negotiation insights for buyers, sales reps, business leaders, and anyone who wants to maximize every deal.
Join today and get the Complete ABN Digital Library — a $90 value, FREE!
The ABN Insiders Club is built for operators, founders, sellers, buyers, and business leaders who want sharper thinking and practical tactics to use before their next sales call or negotiation.
Each week, you’ll get a focused newsletter covering PRACTICAL negotiation principles, frameworks, tactics, or deal lessons you can apply in real business situations.
These articles are personally written by Ken Trent, Founder and CEO of the Academy of Business Negotiations, and pulls from his $3B+ in negotiations experience.
Cancel anytime. Built for business owners, operators, sales leaders, buyers, and anyone responsible for making better deals.
Negotiate Better Every Week
Negotiation is a skill you keep sharpening
The ABN Insider’s Club helps you stay sharp and ready for every important conversation, contract, renewal, vendor discussion, customer deal, compensation conversation, or partnership opportunity.
With the Insiders Club, you get practical tools, live discussion, deal feedback, and ongoing access to the ABN framework.
What You Get Inside...
Weekly ABN Insider Newsletter
Practical negotiation lessons, examples, deal breakdowns, tactics, and frameworks you can actually use in business.
2 Free ABN Deal Analyzer Credits Every Month
Run real deals through the ABN Deal Analyzer and get structured feedback on leverage, risks, deal strategy, likely counterpart motivations, and recommended next moves. A $39 value for FREE!
A Newsletter Built Around Better Deals
This is not generic business content.
It is focused content for people who want to improve deal outcomes, build leverage, protect margin, and negotiate with more confidence.
Stop Using the Same Tired Tools on Repeat
So many negotiators are missing out on massive opportunities for growth simply because their toolbox is limited.
They use the same tactics.
They accept the first “reasonable” offer.
They focus on price when the real opportunity is structure, timing, risk, terms, information, or value.
The Insider’s Club gives you a deeper toolset to draw from.
Because one better question, one better counter, or one better concession structure is can change the game completely.
And that's what the Insider's Club can help with.
Use the Deal Analyzer Before Every Deal
Every month, your membership includes 2 ABN Deal Analyzer credits.
Use them to evaluate:
Vendor negotiations
Customer proposals
Contract renewals
Partnership deals
Pricing conversations
Compensation discussions
Buying or selling scenarios
Any business deal where the outcome matters
It's the tool that helps you think through the deal like an experienced negotiator instead of going in cold.
Learn Directly From Ken Trent
Ken has negotiated more than $3B in business deals and generated more than $100M in profit across Amazon, eCommerce, retail, vendor partnerships, and executive-level agreements.
Inside the ABN Insider’s Club, Ken sends weekly insights, filled with meaningful content that covers real negotiation topics, practical frameworks, and answers to actual member questions.
This is your chance to keep learning directly from someone who has actually sat across the table in high-stakes business negotiations.
Join the ABN Insider’s Club
What you get every week, every month, every year:
Weekly ABN Insider Newsletter
2 ABN Deal Analyzer credits every month
Practical negotiation concepts and principles for honing razor sharp negotiation skills
Actual stories from the trenches of Ken's negotiation experience
Real tactics that you can use in your negotiations tomorrow
One better deal can pay for years of membership!
Who is this for?
Business owners, sales leaders, buyers, account managers, operators, consultants, entrepreneurs, and anyone who negotiates business deals.
Do I need to be a skilled negotiator already?
No. The Insider’s Club is built to help you improve wherever you are now. It is for ALL negotiators of ALL skills.
What is the ABN Deal Analyzer
An AI tool built on the Academy of Business Negotiations Complete B2B Mastery Course framework. It's the same framework Ken has used across $3B+ in negotiations to drive $100M+ in profits.
What are Deal Analyzer credits?
Credits let you run deal scenarios through the ABN Deal Analyzer so you can get structured negotiation feedback and strategy suggestions.
Can I cancel anytime?
Yes. Membership is month-to-month.
Negotiate With Better Information, Better Strategy, and Better Support
You do not need to figure every deal out alone.
Join the ABN Insider’s Club and build the skill, confidence, and community to make better business deals.
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